DEAUP, a passion-turned-profession initiative, was founded in 2012 by Michael Hubner, the owner of DEAUP. The journey began with the sale of sneakers at international sneaker fairs and through an online platform. Over the span of five years, the online concept experienced remarkable growth, prompting the decision to open a physical store in Deventer at Kleine Overstraat 5 in 2017.
The presence of DEAUP in the heart of Deventer quickly revealed the high demand for sneakers in the area. As the brand continued to thrive, it outgrew its original location, leading to the strategic decision in 2021 to transition to a larger space at Engestraat 21 in Deventer.
Since 2017, DEAUP Garments & Sneakers has become the go-to destination in Deventer, both in-store and online, for fashion/streetwear enthusiasts. The store features renowned brands such as New Balance, NN07, Asics, Norse Projects, Woodbird, and many more, offering a curated selection of garments and sneakers. DEAUP has evolved into a hub where fashion meets passion, providing a diverse and dynamic shopping experience for its community.
